Restaurant Development & Design

March-April 2017

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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1 0 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • M A R C H / A P R I L 2 0 1 7 BUZZ who's doing what Milwaukee's Playful Rooftop Bar Located in Milwaukee's Historic Third Ward, The Outsider, which opened in June, is a 164-seat rooftop bar and lounge with open-air seating located on the ninth floor of The Kimpton Journey- man hotel. New York-based Warren Red's design blurs the lines between indoor and outdoor spaces. The bar features a circular layout and boasts uninterrupted views of Milwaukee's skyline. Full-height accordion glass doors open from the 2,011-square-foot indoor bar to a 3,960-square-foot landscaped terrace. "It was important that the rooftop space lend itself to lazing about on week- end afternoons," says Dieter Cartwright, principal of Warren Red. "Comfort, warmth, welcome and hospitality were all key. However, the style of furniture, fin- ishes and care that [the team] took in the details is worthy of a high-end venue." The circular design also creates a sense of flow. The space has no dead ends, so on busy nights, guests won't feel trapped. Wait stations are positioned at key intervals. A wet bar can be set up in the outdoor area for events or to offset wait times. The rooftop's open space is comprised of the following zones: private party areas on each end, loose furniture along the eastern edge, an open area with the shuffleboard court where an outdoor cinema can be staged, a section of high and low tables with a sofa that serves to bridge the inside and out dur- ing warm weather, and a series of fire pits with built-in banquette groupings and plants located along the southern edge of the building. A key challenge for the design team was to make the space open and active but also provide enough indoor space to make the lounge profitable during Wisconsin's long winter months. Utilizing materials that drew inspi- ration from the neighborhood, the space includes glazed brick and painted metal as well as walnut and brass. The ceiling references the painted steel awnings that line the neighborhood streets below. Tech Trends 41% of adults online download restaurant-related apps and mainly use them to view menus, read reviews and find locations. 47% of Millennials say free Wi-Fi helps create good value at foodservice locations. 33% of Millennials use social media, online ads and online ratings to gain information about the food at fast-casual restaurants. 37% of guests in casual-dining restaurants said they had been provided with a tablet during a recent visit; of those, 87% had used it. 77% of casual-dining guests who were provided a tablet and opted to use it paid for their bill via the device. *According to data culled from Market Force, Technomic and AT&T. Photo courtesy of the Kimpton Journeyman

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