Restaurant Development & Design

July-August 2017

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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J U L Y / A U G U S T 2 0 1 7 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • 5 7 financial side of things but that they can supply the manpower required to con- struct a building of this size in a relatively short period of time." Main Event ideally builds from the ground up on its own plots of land, typi- cally measuring five to six acres. That makes it easy to schedule deliveries and store construction materials. The Orlando location, however, is part of a large outdoor lifestyle center, which made staging construction more difficult. The company had to find some "unique off-site storage areas" to hold its materi- als, says Moran. Main Event was also able to work with the center's operator to store furnishings in unused retail space. More Design, More Events With the Orlando location open several months now, the chain is not only value engineering, but it is also refining the design itself for future stores. One big question involves the adult bowling area. In Orlando, the physical space lent itself to having separate fam- ily and adult bowling sections. That's not going to be the case in a typical entertainment center. The company, says Keegan, will likely choose one design, family or adult, and stick with it going forward. Main Event is also looking to become a place for watching sports, which presents some challenges that are particular to this concept. According to Keegan, when it comes to watching sports, the company's research shows the quality of the sound is nearly as im- portant as the quality of the picture. But with bowling, billiards, arcade games and plenty of stimulated kids, Main Event is not a quiet place. The firm, then, is bringing in audio engineers to help design spaces where a game can be seen and heard. Whatever changes the company makes will not only have to be function- al, but they'll also have to fit the form that Main Event wants: elevated and high-end with a look and feel that make people want to spend their time and dis- cretionary dollar. That's essential to Main Event's success, according to Keegan. "Everybody wants to be upgraded; everybody wants the latest and greatest," Keegan says. "To win in the sector and vertical you're in, you have to appeal to an affluent user and a discriminating user who's familiar with the latest set of offerings. The bar has been raised. That's why we continually have to push to have leading-edge facilities." + Patterned tile and overhead rafters in the dining area help create intimacy in a 50,000-square-foot space. Snapshot Headquarters: Plano, Texas Concept owner: Ardent Leisure Concept: Family entertainment center featuring bowling, video games, laser tag and restaurant-quality "All-American Flare" Segment: Family entertainment center/ casual dining Units: 38 Opened: 1998 Size: 49,917 square feet Real estate: Freestanding and retail center Build-out time: 240 days Project Team Project lead: Brian Moran, VP of Design and Construction Interior design: Harrison Architecture & Design

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