Restaurant Development & Design

September-October 2017

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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S E P T E M B E R / O C T O B E R 2 0 1 7 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • 6 9 + Socializing the Dining Experience. Located on a busy urban street corner in downtown Los Angeles, The Eight Bar at Whole Foods Mar- ket includes seating for 250 inside and outside the restaurant. Three sides of the space are glass or open, optimizing audio/visual con- nectedness to the city beyond. With a fast-casual approach to food service, multiple seating options, plus a large flexible space for live entertainment, the space is often filled to capacity, spilling out into adjacent public areas and inviting the neighborhood inward. + Celebrity Chef Partnerships. Often referred to as the father of the food truck movement, Roy Choi would tweet his location to his passionate followers willing to wait to enjoy his uber-popular Kogi food truck. No more! Through Choi's partnership with Whole Foods Market, we retrofitted an existing un- derperforming space within the El Segundo, Calif., store with his first-ever brick-and-mortar location for Kogi. We combined architectural opportunities with his bold brand graphic identity to create a visually powerful yet playful venue inside a larger space. + Meaningful Integration of Local Culture. Bold architecture, vibrant color and expressive multicultural signage signal a dining and food retail experience for the residents of El Paso, Texas. We designed the space to capture the regional flavor of this border city through lively, festive decor. Each section of the space is given its own identity through changes in materials, colors and lighting. Signage in both English and Spanish designed, fabricated and installed by our firm appeals to the bilingual and bicultural customer base. + Lighting Selection. Our task with Mendocino Farms and Hangar Bar was to join two independent food-and-beverage units that shared a common space and completely different look and feeling. We combined the two spaces together by creating a dynamic, visually compelling custom lighting structure spanning the shared seating area. Our inspiration was a tensegrity design, broken down to its essence and simplified to provide a targeted focus to the space.

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