Restaurant Development & Design

NOV-DEC 2017

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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3 6 • S P O N S O R E D C O N T E N T • N O V E M B E R / D E C E M B E R 2 0 1 7 What are the latest tile product innovations for restaurant design? Lindsey Waldrep: Designers need to know about gauged porcelain tile panels — specifically Laminam by Crossville collections. These products comprise a relatively new category for the tile in- dustry in the U.S., but they're rapidly growing in popular- ity and changing the way designers cover surfaces in restaurants and commercial spaces. These tiles are mea- sured in feet, not inches, in terms of outer dimensions, yet they come in extremely lean profiles of just 3+mm or 5.6 mm in thickness. The large formats and minimal thick- nesses result in durable tiles that skin surfaces in ways that compete with and outperform sheet and slab products. How can gauged porcelain tile panels enhance design projects? LW: Imagine being able to install gorgeous panels of porcelain tile directly over old tile or stone surfaces — no demo required. That's a massive advantage that saves time, labor, and money for projects, and keeps thousands of pounds of waste from being sent to landfills! Crossville's gauged porcelain tile panel products are being spec'ed in renovations not only be- cause they're beautiful and durable, but also because they offer these undeniable installation advantages. Beyond the tile-over-tile installation advantage, the tile panels are creative solu- tions for so many surfaces — walls, floors, backsplashes, countertops, even doors and exterior surfaces. The large format results in fewer grout lines. The lean profile of the panels can be cut much like glass to create unique shapes and decorative details. And all this comes with technical performance expected of any commercial grade porcelain tile product. What kind of looks are available in Crossville's Laminam collections? LW: At risk of sounding like a product brochure, I'll say "what look do you want"? Seriously, the styles and color options across our col- lections are vast. You want the look of book-matched marble? We have great al- ternatives. Going for modern texture and color? We have selections you'll love. The amazing advancements in designs and looks for the entire porcelain tile category apply to gauged porcelain tile panels. It's exciting to see the options. What's new in the market that would work for restau- rant design projects? LW: So glad you asked! We've just added three new collections to our Laminam line-up that are getting lots of great buzz: Calce, Cava, and Seta. Though each col- lection is unique, they speak to trends such as authentic, dramatic stone looks and the warming of neutral tones. These collections can really set the tone for an overall design scheme. We can't wait to see what talented designers come up with in using these lines! Porcelain Panels for Every Surface A Q&A with Lindsey Waldrep, VP of Marketing, Crossville The Calce collection offers delicately nuanced neutral tones inspired by the ap- pearance of wet plaster and concrete. The soft, chalky visual is a great backdrop for contemporary designs. The look of silk is at the heart of Crossville's Seta line. The juxtaposition of impres- sive, large format tile panels and delicate visual of silky strands creates a stunning statement that can be perfectly dressy or equally casual.

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