Restaurant Development & Design

NOV-DEC 2017

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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6 4 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • N O V E M B E R / D E C E M B E R 2 0 1 7 2017 PRODUCT GUIDE WALL COVERINGS M irrors or murals? Wallpaper, wood or whitewashed brick? Paint or panels? When it comes to deciding what to put on restaurant walls, there's no shortage of attractive choices, from simple to sensational. And given the amount of exposed surface area that walls in most restaurants offer up, opportunities to get creative with treatments and finishes that set an operation apart are limitless. Need proof? Just check out this issue's Project Profile (p. 74) on the new El Five restaurant in Denver, where owner Justin Cucci's personal collection of mid-century Arabic movie billboards — sourced on eBay — was used as non- traditional wallpaper to set a dramatic stage for the restaurant's Mediterranean and Middle Eastern tapas-style cuisine. It's a great example of how walls, or what's on them, can play a strong role in integrated, brand-savvy designs. And then there's Instagram. Designers increasingly must factor Instagrammability into their restaurant projects, often devising wall treatments with camera-snapping, photo-sharing consumers in mind. Walls slathered with pithy and fun graphics or inspira- tional quotes are easy Instagram bait, as are original murals and eye-catching materials and patterns. Underneath all the razzle-dazzle, however, lie important performance con- siderations. Will the wall finishes chosen stand up long-term in the notoriously abusive restaurant environment? Do the cost of the materials, their installation and maintenance fit within realities of the budget? Does the lead time for de- livery of the products fit within required build-out schedules? Successfully reconcile such practi- cal issues with the potential for pizzazz, and your walls will not only have people taking, they'll help strengthen your bot- tom line as well. Fresh Arbor Encounter Arbor Wood wallcoverings, part of a specialty line of products from Ko- roseal, is a natural wood reintroduced with 14 new stains in a collection called Arbor Encounter. It comes in standard sheets sized 3 by 10 feet and is AA-Architectural grade veneer that installs like contract wallcoverings. Koroseal Interior Products Stacked Stone Faux Wall Panels Create a modern twist on traditional stone walls with Texture Plus Stacked Stone panels, available in shades of gray and tan. Texture Plus' selection of natural-look stone cladding is du- rable, lightweight, easy to install, low cost and built to last, per the manu- facturer. Many standard and interlock styles to choose from. All products are manufactured in the U.S. Texture Plus Murals Made Easy Cheridah is a printed Chinoiserie mural available at a fraction of the cost of tra- ditional hand-painted Chinoiserie murals. Each mural is printed with super-high detail onto nylon/latex-infused wallpaper, with options for vinyl, textured and metallic finishes. The mural shown is one of many in the Chinoiserie design library, which show- cases classic Chinoiserie and vast old-world landscapes suitable for dining rooms and waiting areas or as large framed art pieces. MuralSources

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