Restaurant Development & Design

JUL-AUG 2018

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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Publisher's Letter H ave you ever had the experience of walking into a beautifully conceived home, office or restaurant and been terribly disappointed by the decor? For most of us, those who haven't trained in the art of design or architecture, the answer is probably no. Without the ability to look past bad decor to see the real potential of a building or a space, most of us would never recognize it as well conceived in the first place. Such is the power of interior design. For most people, the initial im- pression that they form when entering a room, the feeling that they get at first blush, is going to inform their experi- ence from that point forward. Great restaurant design recognizes this truth. When a design works really well, it is a shared vision between all the players who bring the concept into being: from the menu author to the architect or building designer to the foodservice consultant and equipment specialist to the interior designer. Authenticity requires some common vision that each player can add to and expand upon. With the critical role of interior design in mind, it was a special treat to be able to partner with the International Interior Design Association (IIDA) on this year's third annual Tour the Design Trends (page 42) in Chicago. Please take the time to read all about the expe- rience and then make plans to join us next year! All the best, MAUREEN SLOCUM President and Publisher maureen@zoombagroup.com 6 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • J U L Y / A U G U S T 2 0 1 8 Is This the Front Entrance?

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