Restaurant Development & Design

NOV-DEC 2018

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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2 2 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • N O V E M B E R / D E C E M B E R 2 0 1 8 TREND The Battery Atlanta Opened in April 2017, The Battery was built upon the rich history of the Atlanta Braves and anchored by the team's new home, SunTrust Park. In addition to a slew of new restaurants and retail outlets, the area also saw an in•ux of residential apartment complexes and new neighbors looking for a taste of the city's culture. One of the central restaurants on the property is the Garden & Gun Club, located near the entrance of the stadium. With a mix of old and new aiming to bring the namesake magazine off the pages and into real life, the restaurant is the †rst brick-and-mortar hospitality experi- ence for the publication. There, wooden panels painted in a distinct Charleston green cover the walls, •anked by plaid tile •ooring and a large, curved cocktail and raw bar in the center of the space. Prior to the launch of Garden & Gun Club earlier this spring, C. Ellet's opened last year to give fans, locals and tourists a modern steakhouse option, complete with game day and non-game day menus as well as private space for groups in the Trumpet Room. The 5,000-square-foot space also features the Club Room, which serves as the restaurant's main bar, along with plenty of other spaces to eat and drink. Linton Hopkins, chef and owner of C. Ellet's, worked with design †rm Square Feet Studio, the latter of whom sourced high-end materials in the form of Venetian plaster, art, leather and custom detailing, effectively shattering the reputation for ballparks as conces- sion-food-only destinations. Hopkins †rst came on board with the Braves after developing H&M Burger at the former Turner Field. H&M Burger remains a concession at the new stadium. "We initially developed the restaurant with the idea that we would simply pick up people driving North of Atlanta, but the surrounding Cobb County really embraced us as a neighborhood destination," he says. "Ironically, we actually do better as a business on non-game days when locals are looking for a fun place to dine without having to venture downtown." The restau- rant sits on the border of The Battery and the entrance to SunTrust Park. Punch Bowl Social, the Millennial- friendly gaming restaurant chain with massive locations throughout the country, has also looked to capitalize on these sporting developments with units near the Sacramento Kings complex in North- ern California. The chain's most recent opening is in Atlanta. Founder Robert Thompson says his design team avoided the low-hanging fruit, skipping the sports- related memorabilia and kitsch for a more thought-out design that pays homage to the South's cool band culture from the 1970s. As such, you'll see references to hippie vans, vintage records and more. "With all of these places, we're trying not to go for the obvious and reserve the design for something that re•ects the areas they are in and the heartbeat of the community," Thompson says. In addition to an opening next year in Navy Yard, a de- velopment area that opened a decade ago near Nationals Park, Punch Bowl also has a deal with developers for the area around the Milwaukee Bucks. For the Nationals location, Thompson's team went for an "old dominion" ambience in a nod to the colonial history of the nation's capital. Photo courtesy of Andrew Thomas Lee Navy Yard Washington D.C. Restaurateurs Fritz Brogan and Reed Landry teamed up with Wallace Con- struction to bring their popular, modern Mexican-focused Mission restaurant to Navy Yard. This area has seen an in•ux of new residential developments this year. Mission Navy Yard opened with an aggressive timeline on July 13, a day before the MLB's All-Star weekend. While there is no business partner- ship with the Nationals, the Mission Navy Yard team worked to maintain the integrity of the restaurant brand with the idea of catering to Nats fans as well as fans of the DC United professional Square Feet Studio designed the upscale C. Ellet's at The Battery.

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