Restaurant Development & Design

NOV-DEC 2018

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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N O V E M B E R / D E C E M B E R 2 0 1 8 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • 9 3 + Activating retail spaces with coffee bars. To emulate a rustic, modern-day western trading post, the design of Will Leather Goods positions it to be more than just a retail store. It becomes a place for social gathering and linger- ing. A coffee station/lounge seating area offers a variety of beverages, as well as desserts and simple bites, to entice customers to take a leisurely break or casually hang out. The L-shaped coffee bar features reclaimed materials from the old Engine 1 Detroit Fire Department to extend the shop's vintage vibe and connect to the city's past. The coffee station provides an eclectic display of merchandise, in- cluding coffee drips, cup sets, and an assortment of ‚avors by Eugene, Ore.-based Tailored Coffee Roasters. + Designing for key social media moments. We collaborated with musician Kid Rock to design his restaurant Made in Detroit, located at Little Caesars Arena, to re‚ect his "creatively confused" musical identity, which includes urban, street and country in‚uences. To create a space for social media mo- ments, we decided to design a wall resembling the American ‚ag with vintage speakers in a range of sizes and styles lining the red stripes next to illuminated stars. This patriotic symbol serves as the backdrop to a stage where he frequently performs and debuts up-and-coming musical talents. The "‚ag wall" has become one of the most photographed spots at the arena on Instagram and has garnered visibility for the design Œrm. + Gourmet food halls for fast-casual choices. The design for District Market, also located at Little Caesars Arena, builds on Detroit's rich history of neighborhood markets by reinterpreting the concept into a sophisticated, con- temporary food hall. We combined aspects of urban mar- kets and food stalls into an upscale, gourmet destination with multiple choices for casual dining. The food stations provide a variety of dining options, from salads to hearty meals, while the bar offers cocktails for guests to stop by for a quick drink. We worked with New York-based Patricia Spencer Design to give each station its own graphic identity yet maintain a cohesive look throughout the interior. The quick-service stations and seating areas are Œnished in materials drawn from Detroit's industrial and Arts and Crafts heritage, including copper, concrete, tile and metal mesh, to further connect the market to the city. Images courtesy of Jason Keen Images courtesy of Michelle & Chris Gerard Photo courtesy of Jason Keen

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