Restaurant Development & Design

JAN-FEB 2019

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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J A N U A R Y / F E B R U A R Y 2 0 1 9 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • 4 1 Instagrammability. In casual dining, snapping and sharing pho- tos is more socially acceptable than in some other segments, says Hubbs, so it's more important than ever to design for 360-degree views rather than focusing on one key "glamour shot" area. She sees concepts opting for bolder colors and patterns, more art, stronger graphics, more localized designs and plenty of natural light. "And it's also becoming more important to not just focus on photos but on video sharing as well. With the popularity of apps like Snapchat and Insta- gram video growing fast, we have to be more concerned about sound and acoustics. You don't want a lot of echoing in the videos that guests are posting." Solutions: bold paint colors, distinctive wallcoverings, Instagram-worthy graphic messaging, sound-absorbing materi- als, strategic lighting and sound systems Authenticity. As casual-dining operators work to increase menu transparency and incorporate more local, sustainable ingredi- ents, parallel efforts are — or should be — happening on the design side, Hubbs says. "We emphasize the importance of carrying authenticity and transparency through to the materi- als specified — real wood tabletops and natural concrete, for example, and locally sourced items or art installations by local artists. Those types of things create a deeper connection and give meaning to place. It's something that casual-dining operators rarely paid attention to but now need to incorporate in their designs in order to be competitive. And if you can't be completely true to the natural material, you can now find lots of great ways to evoke it," she adds. "Wood-look porcelain tile is a great example. It looks so natural, is super-durable and easy to maintain. If a painted wall mural isn't durable enough, you can have a local artist create an image and then print it onto a washable wallcovering. There are a lot of ways to bring in art, the natural and the human aspect of the design and make it work in a casual-dining setting." Solutions: natural wood surfaces and millwork, concrete flooring, wood-look porcelain tile, ceramic tile, fabrics, custom-printed durable wallcoverings, natural stone and brick veneers Aria used wood tables, wall and ceiling finishes, iron, metal, natural light and fresh greenery to create warm, brand-building ambiance at True Food Kitchen's new Jacksonville Fla., unit. A separate but visually integrated area off the main dining room plays to the need for different and sometimes private dining experiences. Image courtesy of True Food Kitchen

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