Restaurant Development & Design

JUL-AUG 2019

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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1 4 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • J U L Y / A U G U S T 2 0 1 9 BUZZ who's doing what Since its acquisition of Jamba Juice last year, FOCUS Brands has been working on a comprehensive brand evolution for the nearly 30-year-old chain. Jamba Juice will now simply be known as Jamba, with the new tagline "Smoothies, Juices and Bowls" to re€ect its array of offerings. The chain will also undergo a nationwide brand refresh. "We're staying true to our heri- tage as an innovator in the space and refreshing the brand to stay focused on how we can make it easier, better and faster for guests to live a more active lifestyle," says Jamba's President Geoff Henry. Jamba's revamped menu includes a focus on whole-food ingredients that are free from high fructose corn syrup, arti‡cial sweeteners, arti‡cial €avors and arti‡cial colors. New menu additions will launch throughout 2019, including expanded plant-based options, reduced- sugar selections, nutritious breakfast additions, seasonally inspired items and more. Guests can expect to see new packaging and store signage beginning later this summer. The new logo and whirl icon is a modern interpretation of the Jamba logo and features clean, handwritten script and a new emerald green brand color. Existing store remodels will begin adopt- ing the new look and logo later this year. Also starting this summer, new Jamba locations will have a modernized design to include the chain's new logo and whirl icon. The new design will strive to create an authentic and approach- able ambience inspired by the chain's local juice shop roots. It will include modern touches such as the use of light woods and freshness cues to showcase the fresh ingredients going into every smoothie, juice or bowl. Additionally, Jamba is revamping its e-commerce platform to be more respon- sive, easier to access and faster. The chain is releasing a new mobile-friendly website and app geared to the on-the-go guest who is looking to access Jamba anywhere. Yogurtland's multiple store development agreement calls for the chain to expand into Indonesia with a total of more than 10 locations over the next 3 years. Business partners Franseda Natalio, William Siawira and Erwin Sujono have formed Yogurtland Indonesia Global Mandiri to bring the brand—to consumers across the country. The ‡rst location is on schedule to open this October at the Central Park Mall, one of the more popular malls in the Indonesian capital. Yogurtland features non-fat and low-fat yogurt €avors, ice cream, and non-dairy and no-sugar-added choices while using milk that does not contain antibiotics or added hormones. Fruit €avors are forti‡ed with vitamin C. Yogurtland has more than 320 locations across the U.S., Australia, Dubai, Guam, Myanmar, Oman, Singapore and Thailand. Sports lodge concept Twin Peaks partnered with Operadora 2 Montes to enter the Latin American market by bringing eight restaurants to Mexico City, with the •rst location estimated to open in November 2019. "For most people, Twin Peaks will be a whole new experience, which makes it that much more exciting for us to bring it to the area," said Rodolfo Garcia, CEO of Operadora 2 Montes. Twin Peaks has 83 locations in 26 states. Twin Peaks Lands First Latin American Franchise Deal Jamba Juice Rebrands Under FOCUS Brands Yogurtland Expands to Indonesia

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