Restaurant Development & Design

JUL-AUG 2019

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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4 2 • S P O N S O R E D C O N T E N T • J U L Y / A U G U S T 2 0 1 9 T RPDQ\UHVWDXUDQWSDWURQVWKHWHUP³ZRRG¿UHG cooking" conjures up just one name: Firebirds® Wood Fired Grill. The chain, headquartered in Charlotte, N.C., is renowned for the true wood- ¿UHGÀDYRUWKH\EULQJWRDOOWKHLUVWHDNHQWUHHVDVZHOO as specialty menu items such as salmon and burgers. Along with a full range of entrees, sides and desserts, )LUHELUGVRIIHUVDFRPSOHWHEHYHUDJHSURJUDPZLWKEHHU ZLQHFRFNWDLOVDQGFUDIWVRGDV 'LQHUVDUHFHUWDLQO\³¿UHG up" about Firebirds, and this rapidly expanding polished- dining chain with locations in 19 states will soon open its 50th location. 6HUYLQJKXQGUHGVRIFXVWRPHUVHYHU\QLJKWGHPDQGV a lot of cooler and freezer space. Firebirds has a unique VROXWLRQIRULWVFROGVWRUDJHQHHGVDFXVWRPL]HG¿EHU- glass three-in-one combination cooler, freezer and beer cooler from Polar King, located outside of the restaurant. Like all Polar King units, this three-compartment com- bination walk-in comes fully assembled in one piece, SUHZLUHGDQGUHDG\IRURSHUDWLRQ$OYLQ+RRGGLUHFWRU RI&RQVWUXFWLRQIRU)LUHELUGVVD\VWKDWKDYLQJWKHXQLW ORFDWHGRXWVLGHWKHNLWFKHQ³VDYHVDERXWVTXDUHIHHW of our building footprint." The solid construction of the Polar King walk-in is, he says, is "superior to knockdown units…stronger and more stable." 6WHYH6WXUPH[HFXWLYHFKHIIRU)LUHELUGVVD\VWKDW ³EHFDXVHLW¶VD¿EHUJODVVFRQVWUXFWLRQZHDUHQRWVHH- LQJWKHGHWHULRUDWLRQ\RXW\SLFDOO\VHHRQWKHJDOYDQL]HG units." That's important at a location such as Firebirds' -DFNVRQYLOOH)ODUHVWDXUDQWKHQRWHV³,W¶VRQHRIWKH reasons why we went with this particular unit because it wouldn't react to the salt air. We feel that the long-term PDLQWHQDQFHDQGFRVWRIRZQHUVKLSLVJRLQJWREHVLJQL¿- cantly reduced." The fact that the Polar King combination walk-in FRPHVFRPSOHWHO\DVVHPEOHGLVDWLPHDQGPRQH\VDYHU VD\V+RRG³,WFRPHVSUHZLUHG,WUHGXFHVWLPHIURPWKH electrician, running conduit into coolers." /RQJWHUP)LUHELUGVH[SHFWVWRVHHHQHUJ\VDYLQJV ZLWKWKH3RODU.LQJXQLWVD\V+RRG³,WKDVDQHTXDORU EHWWHU5YDOXHWKDQZKDWZHZHUHXVLQJ´KHVD\V³%H- cause it's one unit, insulated, there's no seals to go bad DQGDLUWROHDNLQRURXW6R\RX¶YHJRWDEHWWHUFRQWDLQ- ment system." Part of Polar King's customization process for Firebirds is matching the unit's exterior to the Firebirds design so that the unit doesn't look like an afterthought. "We can take elements off the building and apply them to the cooler ZDOOZKLFKDGMRLQVRXUVHUYLFHDUHD7KDWPDNHVLWEOHQG LQ´+RRGVD\V³3UREDEO\SHUFHQWRIWKHSHRSOHZKRJR WRRXUUHVWDXUDQWVGRQ¶WHYHQUHDOL]HLW¶VDFRROHUIUHH]HU on the exterior. They think it's part of the building." Most important, Firebirds knows they're getting a qual- LW\SURGXFWWKDWZLOOJLYHWKHP\HDUVRIGHSHQGDEOHVHUYLFH ³,W¶VJRLQJWREHDOLIHWLPHLQYHVWPHQW´VD\V+RRG³7KHUH¶V no reason to think we couldn't get 20 years out of it." Com- SDULQJWKH3RODU.LQJZLWKSUHYLRXVFRROHUXQLWVKHVD\V ³:H¶UHMXVWJHWWLQJDEHWWHUSURGXFWRYHUDOO´ FIREBIRDS KEEPS COOL WITH POLAR KING Firebirds Wood Fired Grill relies on Polar King combination walk-ins to get them through even the busiest rush times. The Polar King combination walk-in blends in seamlessly with the exterior of Firebirds.

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