Restaurant Development & Design

JUL-AUG 2019

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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Editor's Letter 8 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • J U L Y / A U G U S T 2 0 1 9 I f comparison is the thief of joy, then the key to happiness might be found by staying in your own lane. After all, reminding yourself to stay in your own lane is a great way to stay focused on the tasks at hand. But, taken too far, staying in your lane can lead to stagnation. Sometimes, getting out of your lane — even entirely off the course — can lead to adventure, educa- tion and innovation. This spring, I've been undertaking a mix of staying in my lane — attending both HD Expo and the National Restau- rant Show and hosting rd+d's annual Tour the Design Trends (page 36), as I always do — and mixing things up by go- ing to new events and seeing new faces. At HD Expo, I got to check out the latest products, some of which you can †nd on page 74; reconnect with famil- iar faces; and meet restaurant designers that were not previously on my radar. You will get to meet these designers, too, in future issues of rd+d. At the National Restaurant Show, our team hosted two days of talks covering a vari- ety of topics in the Kitchen Innovations Showroom. We'll share some Q&As from the daylong event on rddmag.com in the coming weeks. In addition to the usual stops, I attended the Nightclub and Bar Show for the †rst time and uncovered some of the latest trends in bars and adult bev- erages — including meeting some axe bar builders (for more on the axe bar craze, see page 18), bar designers and innumerable specialists in that arena. I also attended InfoComm, put on by the Audiovisual and Integrated Expe- rience Association (AVIXA), as part of an overall quest to better educate our team on A/V and digital signage and how both can be put to use in restaurants. While this trip was pretty well out of my usual lane as technology hasn't been a tradi- tional area of coverage for rd+d, some of our readers and at least two attendees of Tour the Design Trends were also there, which was a nice af†rmation that we're all moving in the same direction. At InfoComm, I got to demo a facial recognition kiosk, one not geared toward just customer retention but also toward aiding customers with visual or hearing impairments. I also got a demo for digital signage that recognizes gen- eral characters and can target limited- time offers based on demographics (and converts that to real-time analytics). There were seminars about how to trigger biological responses with digital signage, the rise of megadevelopments, and lots of technical aspects that were completely over my head — which was great because I got to ask a lot of ques- tions, feel a little overwhelmed — and not nearly as smart as I like to think I am. And that was the best part. Because the path to innovation includes dis- comfort. And sometimes the best way forward is to swerve out of your lane. If you've got any suggestions for where our team should go, who we should talk to or how we can better be of service to you, please let us know. Rebecca Kilbreath, Editor in Chief rebecca@zoombagroup.com Tech, Trends and the Pursuit of Happiness

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