Restaurant Development & Design

FALL 2014

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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F A L L 2 0 1 4 • R E S T A U R A N T D E V E L O P M E N T + D E S I G N • 1 3 discuss | define | design | deliver clients include: hard rock cafe hard rock casino michael mina group scott conant management intercontinental marriott ssa incorporated +1 727 549 8408 studiofs.com "a global design and consulting firm providing real world solutions for clients" " beneficial consulting with a fresh approach to design" "attention to local specifics with a global appeal" "focused objectives with amazing results" 6% $20 to $40 11% $40-plus Traffc Count The NPD Group has released new CREST foodservice market data that illustrates the post- recessionary impact of the shrinking U.S. middle class on the restaurant industry. Here's a look at the compound aver- age growth rates in traffc by check average over the past three years: -1% $0 to $10 5% $10 to $20 While it's good news for upscale operators it's not for the industry at large, which remains fat. That's because roughly 80 percent of res- taurant visits are to QSRS compared to just 1 percent that are to fne dining restaurants, according to NPD. Tahoe Joe's Expands, Updates Design Polished-casual concept Tahoe Joe's Famous Steakhouse, with nine units in northern and central California, has expanded south into San Bernardino County. The company's frst new restaurant in three years opened in July at the Chino Spectrum Marketplace shopping center. With this 10th unit, Tahoe Joe's not only introduces itself to a new market, it also launches an updated, modernized design that the company says signals the evolution of its brand. The Tahoe Joe's traditional prototype replicates a ski lodge with warm colors, authentic log elements and Lake Tahoe-inspired art. The Chino restaurant also boasts the look and feel of a ski lodge, but with a fresh interpretation. It incorporates more metal and stone elements with weathered wood features and warm, glowing light fxtures. A four-sided, foor-to-ceiling stacked stone freplace surrounded by leather chairs is the centerpiece and art elements include custom-carved wooden pieces and murals of Lake Tahoe. A large patio with two fre elements and a full bar round out the upscale lodge theme.

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