Restaurant Development & Design

July-August 2015

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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5 0 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • J U L Y / A U G U S T 2 0 1 5 PROJECT PROFILE BY DANA TANYERI, Editor in Chief I n Cuba, "paladares" represent a unique and much-loved form of hospitality: Essentially, they're small, comforting restaurants that operate out of people's homes. When partners Elie Weiss and Andy Him- mel launched their frst restaurant in Cleveland in 2007, they took the Paladar name as a way to represent the vibrant Latin cuisine and cultural experience on which they wanted to build their brand. Over the next few years, they opened additional Paladar Latin Kitchen & Rum Bar units — one in Annapolis, Md., one in Hallandale, Fla., and three in the D.C. market. It wasn't until they opened a unit in Gaithersburg, Md., last Septem- ber that they felt they had really gotten the concept and the essence of the brand right. Reaching that milestone has every- thing to do with the design of the Gaith- ersburg unit, which uses a bolder, more sophisticated prototype that Himmel says the polished-casual concept will continue to leverage as the brand grows. "We had evolved aggressively, and I fnally feel like we're at the point where we're not evolving; we're fne-tuning," Himmel says. "For the original design PALADAR LATIN KITCHEN & RUM BAR New Design Brings the Brand Home

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