Restaurant Development & Design

January-February 2017

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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J A N U A R Y / F E B R U A R Y 2 0 1 7 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • 5 9 streaming in, and in the evening, we have understated warm, sexy lighting throughout," Revkin says. Katz admits that adding breakfast to the equation, per contractual obliga- tion with the hotel, has been a challenge for a group used to operating primarily dinner-focused restaurants. In particu- lar, achieving the right atmosphere is a work in progress. "It's a tricky business to operate breakfast when you're more used to doing dinner," he says. "Part of the challenge is that people associate you with more formal dining and not this big, casual breakfast spot. So we're even now trying to figure out how to make it feel more breakfast-like, which typically seems to be more clubby, cozy and rustic, without trading out our clean, modern and bright aesthetic." Modern Italian Loggia La Sirena's aesthetic character emanates from the bar. Cool, chic and modern in tones of gray and white, its lighting, floor- ing and furnishings provide both elegance and panache. Visual as well as physical access to the plaza lends an indoor- outdoor feel, which Revkin equates to a modern interpretation of an Italian loggia. The impressive 38-foot-long white quartz bar is a neutral and modern accom- paniment to the custom black-and-white Portuguese mosaic tile pavers used for the flooring. A nod to the hotel's nautical theme, the tile's undulating pattern mirrors a grid of porthole windows that stretches to the top of the landmark building. The pav- ers run from the bar area straight through the outdoor space and the plaza, which creates continuity between indoor and outdoor spaces. "When the weather is nice and the glass doors are open, it almost feels like one space," says Revkin. In fact, Katz says the team was so enamored of the pavers that the pattern is picked up in custom tableware. And a late addition to the project, in progress as of last fall, was to run the tiles up a section of exterior wall to be visible from the street. Inside, the brushed brass fin- ishes and globe light fixtures have a midcentury-modern feel. Underbar lighting adds drama, and a bottle storage feature within the back bar wall is visible from both the restaurant and the hotel lobby. At either end of the bar space, a large arched door painted rich Tuscan red — a signature hue used in many B&BHG projects — provides a pop of color. Behind the respective doors, short coral-colored marble corridors lead to the north and south dining rooms. While they differ slightly in size and shape, the dining rooms are otherwise aesthetically consistent. Banquettes line the back walls, and tables that are double draped in crisp white-and-gray linens create a calming ambience. One of few design features retained and re- stored during the renovation is the dining rooms' original light gray terrazzo floors, within which brass strips create a subtle porthole pattern. The overall design effect gives the hotel's nautical vibe a fresh, Mediter- ranean feel with a modernist twist. "We wanted to evoke the Mediterranean of the 1950s and '60s and create a space in which you could envision Sophia Loren or Gina Lollobrigida sitting on the plaza, enjoying a cocktail and fried cala- mari," Revkin says. "And we didn't want the design to overshadow the food. It had to be a beautiful, understated back- drop against which the food presentation would stand out." + Project Snapshot Opened: February 2016 Location: Maritime Hotel, Chelsea, NYC Concept: Modern, upscale trattoria Total square footage: 15,000 Seats: 250, plus 300 in private dining rooms and up to 150 on the patio Build-out: Roughly one year Dayparts: Breakfast through late night Entree price range: $19-$120 Design highlights: original terrazzo, glass and steel facade, custom mo- saic tile, outdoor plaza, white quartz bar, midcentury-modern furnishings and lighting La Sirena's plaza offers a chic and comfortable setting for dining alfresco.

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