Restaurant Development & Design

MAY-JUN 2018

restaurant development + design is a user-driven resource for restaurant professionals charged with building new locations and remodeling existing units.

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Editor's Letter 8 • r e s t a u r a n t d e v e l o p m e n t + d e s i g n • M A Y / J U N E 2 0 1 8 A s a card-carrying member of Gen X, a generation predisposed to irony and self-doubt, it can be hard to share successes with- out first discounting our efforts. Luckily, the same doesn't apply to sharing the successes of others. rd+d was founded with the idea of sharing work with your peers. It's a publication we hope you want to read and participate in. Sharing your suc- cesses and challenges celebrates your team, benefits your peers and makes the industry a better place. Apparently, the American Society of Business Publishing Editors (ASBPE) agrees. At their recent awards ban- quet, our web-exclusive column One Problem | Three Solutions earned a bronze award in the Blog, Tips/Service category. What makes this recognition all the more exciting is the fact that an rd+d reader writes it. When restaurant designer Steve Starr told us he wanted to contribute content, we worked with his team to craft a blog that presents a key challenge developers and designers face. He then provides three workable solutions to that challenge. He's tackled the specific (acoustics, site selection) and the conceptual (ROI and design, telling a brand story) with equal expertise and enthusiasm (see rddmag.com/may18 for links to some of his columns). Our website is increasingly an extension of the print experience, and it provides us with the opportunity to offer more Q&As with designers and develop- ers, more photos, more short and timely project profiles — more of everything. In addition to our website, we're also developing reader-driven experi- ences. Tour the Design Trends, rd+d's first-of-its-kind event that brings together a select group of readers for a daylong immersive experience in res- taurant design, earned a top spot as a national finalist for Best Cross-Platform Package of the Year. Finally, it was also great to see my fellow editors and art directors garner awards and acclaim. This includes seeing Zoomba Group Art and Produc- tion Assistant Eric Uhl nab his first national design award for his work on this publication. It was humbling to see the ASBPE affirm rd+d's mission of providing a peer-driven resource for the restaurant design community with awards for the magazine's efforts in editorial, social media and design. If you'd like to add your tale, highlight your project, share a great case study, or have an emotional ketchup burst about the state of restaurant development and/or design, please let us know. Talk soon, REBECCA KILBREATH, Editor in Chief rebecca@zoombagroup.com Instagram.com/rddeditorbex Tales for an Accelerated Culture

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